Monday, July 16, 2012 | 3:30 pmCompact_macet
JAKARTA: The need for a taxi fleet is expected to continue to increase which is marked with a sales increase 57.4% in the first half of this year, but supply is still not able to offset the expected demand.
Car sales data obtained from the Joint Business Bemotor Indonesia Vehicle Association (Gaikindo) recorded total sales of sedan for taxis as much as 5622 units during the first half of this year. As for sales in the same period last year was 3597 units.
"The high demand triggered by the development of the taxi business and a new replacement for the five-year-old taxi up," said Director of Marketing Toyota Astra Motor (TAM) Joko Trisanyoto to Business, Sunday (15/7).
Throughout the first half of this year, sales increased steadily from January as many as 412 units up to the top of the sales that occurred in June with the 1560 unit. Sales in June rose 26.9% compared to sales in the previous month as many as 1229 units.
When compared to last year, this year's sales were able to create a new record exceeded 1,500 units. Meanwhile, last year the highest sales figure only reached 861 units in February.
Toyota Astra Motor output product is still leading the taxi vehicle distribution with 87% market share. The largest contribution is still held by the Toyota Limo with total sales of the last six months as many as 4683 units or 83% market share. Meanwhile, Toyota Mark X which fill the class sold 231 units of premium taxis.
Joko said the demand for cars for taxi fleet will increase more than double last year's sales total of 7659 units. Toyota Limo demand, he added, this year is expected to reach 14,000 units.
"Unfortunately we were not able to supply that much," he said.
He said Toyota is likely only able to meet the capacity of 8,000 to 9,000 units this year. This lack of supply was used as an opportunity by some of the other automotive manufacturers.
Chevrolet, Nissan, Kia, Proton and Hyundai helped enliven the taxi market. However, their presence seems to have not been able to meet domestic demand because the average is still below the sales of 1,000 units. (Fire
SOURCE: BUSINESS INDONESIA
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